In 2008, LiveNation engaged SPF:a to modernize facilities at the Gibson Amphitheatre at Universal, maintaining the Gibson’s place as a top venue for rock and roll artists to play in Southern California. SPF:a got ARC involved in this project which touched most areas of the 2.6-acre property.
The stage proscenium height was raised from 25’ to 49’, in order to meet the demands of modern productions and increased lighting, sound equipment and special effects. The existing ribbon grid system now matches the length of the stage resulting in greatly improved flexibility for the theatre to house a myriad of productions. In addition to proscenium modifications, upgrades were done to the restrooms and loading dock areas. Adjacent the amphitheatre, the team provided design to remodel the existing administrative offices that house LiveNation staff, and to convert the top of the three
story building into a dedicated VIP room with its own bar, outdoor patio, restrooms, and two smaller meeting rooms, enabling LiveNation to host a variety of events, post-show parties, and/or
rent the space out for corporate functions.